- Build and develop strong relationships with business customers (Customer Relations Management)
- Prepare sales forecasts and prepare sales reports (Quarterly sales results and annual forecasts)
- Develop marketing plan and executing marketing campaigns, program, and events.
- Maintain customer database for generating leads and achieving sale targets.
- Perform periodic competitive analysis for strengthening the company’s position in the market.
- Optimize the effectiveness of existing marketing campaigns and communication plans keeping in mind marketing & business objectives.
- Develop new business with existing clients and/or identify areas of improvement to set and meet sales targets/quotas.
- Develop product message, customer responses, and customer case studies.
- Conduct market research.
- Gather marketing data on competitors, analyze them to make recommendations.
- Gain understanding of business objectives to create product awareness, support on promoting events/campaigns, and qualifying prospects.
- Understand and use analytics to build digital strategies.