Diploma in Business Administration (Marketing)
Diploma in Business Administration (Marketing)

Diploma in Business Administration (Marketing)

Learn skills and knowledge to implement in various business settings.

Type

Diploma

Weeks

48

Introduction

Equip successful students with the knowledge and skills to function effectively in the business world to Plan, manage and execute marketing strategy for existing and new products launches.

Modules

  1. Word, Excel, PowerPoint and Outlook
  2. Principles of Accounting
  3. Customer Relationship Management
  4. Accounting Software – Sage 300
  5. International Marketing & Trade
  6. Applied Marketing, Sales & Advertising
  7. Managing Business Operations (MBO)
  8. Managerial Accounting and Finance
  9. Market Research & Analytics
  10. Digital Marketing Management
  11. Business Communication
  12. Job Search
  13. Project Practice Sets

Admission Requirements

  • Grade 12 (OSSD) or equivalent
  • If 19 years or older and do not have an Ontario Secondary School Diploma or equivalent, a minimum passing score of 15 on the Wonderlic SLE entrance test

Career Opportunities

Employment options include some as follows,

  • Marketing Specialist,
  • Marketing Analyst,
  • Market Research Coordinator,
  • Sales Analyst and Account Coordinator
  • Sale Intern

More Details

  • Build and develop strong relationships with business customers (Customer Relations Management)
  • Prepare sales forecasts and prepare sales reports (Quarterly sales results and annual forecasts)
  • Develop marketing plan and executing marketing campaigns, program, and events.
  • Maintain customer database for generating leads and achieving sale targets.
  • Perform periodic competitive analysis for strengthening the company’s position in the market.
  • Optimize the effectiveness of existing marketing campaigns and communication plans keeping in mind marketing & business objectives.
  • Develop new business with existing clients and/or identify areas of improvement to set and meet sales targets/quotas.
  • Develop product message, customer responses, and customer case studies.
  • Conduct market research.
  • Gather marketing data on competitors, analyze them to make recommendations.
  • Gain understanding of business objectives to create product awareness, support on promoting events/campaigns, and qualifying prospects.
  • Understand and use analytics to build digital strategies.

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